Recently appearing on Netflix, at least in Australia, is the Iceland based crime series, The Valhalla Murders.
It's a fairly typical Scandinavian crime series, long shots of the panoramic scenery, the cold, the desolation, you get the idea.
However in episode three, surprisingly, it has a mention of EVE Online, EVE Valkyrie, and then soon afterwards, a short game play demonstration. Further on in the series EVE Valkyrie is mentioned again.
As the series is based in Iceland it isn't too outlandish that CCP had some sort of sway over the creators, and that would explain their addition, but it could also just be a coincidence.
I've approached CCP for comment and have yet to receive a reply at the time of writing.