It will probably be gone but I noticed on Steam this morning that Eve Online Incarna was listed in the specials section.
This has most likely happened before but I haven't seen it.
Is this a good thing? It sure is as new players attracted to the game, even with the issues it currently has, cannot be a bad thing.
Unless they start spamming local in Jita, post anything in general discussion, become a member of Goonswarm, like Mittens (The Mittani) in any way or equip disco laser fits.
So it's probably a good thing.