dust514.com as soon, perhaps tomorrow, CCP will be releasing the first of two articles explaining how Eve Online and DUST514 will interact with each other.
Also it seems that attendees to Fanfest 2012 will be given beta keys to use with DUST514.
This will be parasitical as it can only rob (or borrow) players from Eve Online, but it will give those players, who lets face it have a vested interest in DUST514 if they know it or not, a taste of the new shooter.
Assuming they have a PS3.
Also assuming they stop playing Eve Online, Battlefield 3, Call of Duty Current Version, generic shooter, etc etc long enough to give it a go.